The culture of trend shopping is damaging. Not only does it perpetuate inequalities within society but is extremely detrimental to our planet and those working along supply chains. If COVID-19 has highlighted anything, it is that as consumers we have become more conscious of what we buy, as we are faced with a change in our everyday priorities and lifestyles. Only shopping for essentials has shown us that prioritising needs over wants for the first time in decades is actually not that difficult. However, the fact that it’s taken a global pandemic to highlight this, only shows the importance of this message: trend culture is harmful to people and the planet.
It’s Fashion Revolution week. A week that remembers the horrors of the Rana Plaza factory collapse in 2013 and fights for much needed change in the fashion industry. This week may go by fast and you may blink and miss this campaign, but it’s crucial that current fashion habits of trend buying begin to slow if we are to make a substantial difference to the harmful and detrimental effects of the current fashion industry on the world’s poorest and our suffering environment.